blog Benner

RAINUS Blog

CASE STUDY

2020-12-24

Bic Camera

 

 

 

 Company

 Bic Camera

 Industry

Consumer    Electronics

Location

 Japan

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

     
     
     
 

Company

Established in 1980, Bic Camera has become one of the biggest consumer electronics retailer chains in Japan, with 50 stores in operation nationwide. The company also offers various products including over-the-counter (OTC) drugs, toys, sportswear, liquor, and more.

     
 

Challenge

Digitalizing physical stores is a significant strategy in gaining a competitive advantage over online shopping malls. It has become essential to boost sales by controlling promotions quickly with immediate price changes to drive customers’ purchase decisions.

     
 

Solution

The RAINUS Central Server enables users to manage price changes effectively with a high volume of electronic shelf labels in multiple stores. Store operators are given the ability to monitor and check the status of electronic shelf labels in each store with InforTab-compatible software. The optimized configuration also allows fast and reliable data transmission throughout the stores.

     
 

Result

Store operators have noticed significant time savings using electronic shelf labels. The combination of O2O commerce and ESL increased shopper engagement and decreased the rate of shoppers leaving without purchasing products.

 

   

 

 

 

 

 

Prev Posts

CASE STUDY

2020-12-24
Shinsegae Department Store

Shinsegae is a major department store in Korea, operating in 13 locations. The Shinsegae Department Store Centum City branch in particular was named the world's largest department store in 2009, overtaking Macy's Herald Square.

Next Posts

CASE STUDY

2020-12-24
7-Eleven

7-Eleven is a global chain operating over 70,000 stores in 18 countries around the world. It was the first convenience store to open in Korea in 1989.

Recent Posts

Digitalization Journey...

Perekrestok(X5 Group) selects...

Robot Café B;eat Box...

InforTab Fashion Tags

All new four color ESLs

Changwon Hanmaeum Hospital

Get in touch!

Contact RAINUS, and then get answers from the nearest office around the world.